Growth Strategies at Early Stage

Growth should lead to increased revenue

Heyy Tribe
Cheers to a fruitful week

On our 0 to 1 session with Taslim Okunola and Soji Agboola, a lot of sweet, crunchy nuggets were dropped on how to setting up your startup for growth at early stage. Taslim is a product manager at Google Chrome and was previously Strategy and Operations manager while Soji is the Account Development Representative at Okra. They are both passionate about growth and have practical experience developing and implementing growth strategies.

Read on…

Growing a startup is always challenging, but it is often most challenging in the early stage of development. Startups operate with limited resources, limited knowledge, and limited capital.

There are some things early stage startups do to achieve growth that does not exactly drive growth. For one, corny notifications don’t drive growth most times. However, notifications as a teaser can be a great growth tactic if it is used appropriately. It boils down to understanding that there are so many ways to execute a growth tactic.

As a startup at an early stage, you have to:

Understanding where to focus is what brings success at an early stage

Planning for growth and working towards growth isn’t enough, you need to actually track the growth to be able to replicate the processes and therefore increase the growth rate.

A lot of Startups don’t understand the kind of metrics they are to measure. Number of downloads and the number of visitors isn’t growth.

Growth should eventually lead to revenue

Think of Growth like a race car where the engine is your Growth Engine and is the self sustaining loop that drives most of your growth and then there is a turbo boost which are the one-offs like PR to accelerate your growth and lubricants which is the optimization you do to run more efficiently and then the fuel(money, content and users) that powers the growth engine. Early Stage Startups should focus on growth engine and turbo boost.

However, growth is not free. Even though you are an early stage startup with limited resources, you still have to pay for growth.

Activities that lead to growth can sometimes be misconstrued for Growth. Recognize the constraints of your early-stage growth potential and adapt accordingly, using a combination of strategies and enough adaptability to continue evolving as needed.

There you have it,
Understand where to focus amd commit to it
I hope this has helped you

Have anything to add? Or something that stood out to you? Feel free to comment
You can check out Taslim Okunola HERE and Soji Agboola HERE

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We’re creating opportunities and designing experiences for early stage African founders to move from 0 to 1