Customer Retention at Early Stage
Heyy Tribe
Cheers to a productive week
We had Peace Obinani and Amarachi Joel on 0 to 1 earlier this month talking about customer experience. This is a follow up on talking to users from last week. We took a deeper dive into the importance of customer relation in growing a startup. These ladies have experience working on the customer side of things at a startup as Peace is Product Marketing Manager, Piggyvest and Amarachi is a Customer Experience Analyst at Sparkle.
Read on
The quality of customer or user experience determines whether or not you will gain a customer. While it is important at every stage, the work put into it at early stage determines how far your startup would go. Hence, it is important for you to earn the trust and loyalty of your customers from the first experience.
How do you do that?
You do this by evaluating your user features even before launching. This is best carried out by testing your product/service to ensure they are user friendly, not complicated, easy to access and easy to navigate.
These things go a long way in determining whether your customers are satisfied with your services or not. Therefore, if you have the intention to grow in terms of attracting and keeping customers, you need to work carefully towards ensuring that you earn their trust from the first encounter.
It is key to constantly take heed to reviews and feedback given by customers especially after their first experience with your product/service. This would help you improve on product quality and customer satisfaction.
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