… understanding the idea comes first
Heyy Tribe
Trust you had a productive week
On the 0 to 1 session with Akan Imoh, Marketing Communications Lead at Hadada Financial, a platform that allows real-time aggregation of both financial and alternative data via a single touchpoint, we got to learn about branding from the perspective of not just a branding expert but a teacher. Akan is a strategic communications and management consultant with expertise spread across diverse industries. He also trains individuals and company employees on strategic communication.
An idea is just an idea till steps are taken towards actualizing it. This is applicable to every idea irrespective of industry or situation and is therefore applicable in the startup ecosystem. The process of actualizing your startup idea is referred to as branding. To even start the process of branding, you need to take actions on your idea/solution. Branding your startup simply means consistently working on the perception of your brand to customers.
Creating a feasible idea is the first step to creating your brand identity. In this step you get to really understand what your brand is about and the problem it will solve. This is an important step as you can’t solve a problem if you don’t even know the problem or how your idea can bring about solving it.
Understanding the idea helps to position your brand in its unique space. Positioning your startup idea helps you to have a framework of action. It gives you a direction and helps you understand what your startup represents and how to communicate this effectively. This brings us to the next phase: Designing and Creating.
It is not enough to know what you want to say, you need to know how and where to say it
The design and creation phase is where resources are pooled together. This is the point where you create touchpoints for your startup, which could be physical and/or virtual, a place where you can interact with your target audience. Creating the point of contact that your target customers would be able to relate to, is key. In this phase, you are expected to be particular about creating contents and design that communicates your brand explicitly to prospective customers. The content and designs created needs to communicate your brand message in a persuasive and enticing manner so as to capture your prospects. Understanding your idea and how it is to be positioned helps you decide on the right touchpoints, content and and design.
Branding shouldn’t be an afterthought
Your startup is up for launching after you have worked on the touchpoint and content. Branding shouldn’t be an afterthought, it should be commenced as soon as you decide to take action on your idea and should continue throughout the lifespan of the startup. Branding should be a consistent exercise in terms of improving customer satisfaction and user features.
There you have it,
Create a feasible idea, understand it, create content and designs to communicate this idea to your target audience
I hope this has helped you
Have anything to add? Or something that stood out to you? Feel free to comment
You can check out Akan Imoh HERE
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